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The development of miscellaneous commodities has played an important role nowadays regards providing the entrepreneurs as well as customers more and more opportunities towards fulfilling their needs. It is connected with the fact that, thanks to the fact that for example Internet as well as TV has been developed, we can get to know rapider about diverse goods that is likely to awake our interest.

This is one of the most crucial positive aspects of the growth in the field of marketing, which is at present an increasingly modern topic that many people, who have their own company, are not possible to imagine their functioning without. However, this topic although it has advantages, it is also considered to be very controversial. It is proved by the fact that in majority of cases professionals in this area are people, who have great knowledge in the field of sociology and psychology and know how to manipulate others.

Consequently, we are recommended to be aware of the fact that progress of the Internet and TV – which are the two most crucial marketing channels contemporarily, is not only a source of possibilities, but also it is to some extent connected with threats. This implies that we need to have some distance to the content of miscellaneous advertisements and campaigns as well as be able to have the willingness to check on our own whether the content reflects the reality inter alia by comparing opinions of diverse end-users. Thanks to similar attitude we are substantially more likely to spend our money more responsibly and avoid situations in which we would be simply manipulated.

In the light of the points mentioned above, our attitude towards marketing is recommended to be very balanced. It is proved by the fact that sometimes due to it we are able to find out new products, but on the other hand, if we don’t have our own opinion and treat the ads as something that is an only trustworthy source of information in terms of a product, we might end up with losing our finances on product that wouldn’t be able to help us in any area as well as give us pleasure from having and using it.